![]() This is not to say that authors outside of these genres shouldn’t publish an audiobook. This may pose an opportunity for genres like romance, and bios & memoirs, which data shows tend to be shorter than other genres. Shorter audiobooks also have a clear market.Ĥ3% of audiobook purchasers say they would buy an audiobook that is one to three hours long ( Audio Publishers Association ) Mysteries and thrillers are close behind. Sci-fi & fantasy audiobooks receive more engagement than any other genre. ( Audio Publishers Association )Ī deep dive into the Audible catalogue surfaced data that measured audiobook audience engagement based on the number of reviews in each genre. Mysteries, thrillers and the suspense category have the biggest audiobook audience.ģ7% of survey respondents said they listened to audiobooks in these categories, up from 27% in 2018 and 31% in 2019. The most successful audiobooks have a few things in common: they’re delivering content that the market wants to receive in audio format, and the author has an established budget, audience, or marketing expertise so that promotion doesn’t start at square one. Self-Publishing Audiobooks: is Self-Publishing is Right for Your Audiobook? It's a thriving market, a growing one too and definitely one that indie authors should be considering. That year was the first time ever that US audiobook sales eclipsed ebook sales. To compare, e-books generated $983 million in revenue in 2019. In the US alone, audiobook sales increased by 16%, generating over $1.2 billion dollars in revenue in 2019. In fact, audiobooks are the fastest growing segment in publishing. Audiobook reading time accounts for 34% of reading time spent listening in 2020, 27% reading ebooks and 39% print books. ![]() Listening to these are growing, and taking small percentages of listening time from music listening and radio. Podcasts and audiobooks are about 28% up in total and increase from 21% in 2017. Nielsen Books and Consumer Survey and Audiobook Consumer Survey says growth in listening has grown exponentially. The global audiobook market was valued at $2.67 billion in 2019 and is expected to expand at a compound annual growth rate of 24.4% between 2020 to 2027. Today, a udiobook authors have more opportunity today than ever before. Authors and narrators often work together on a royalty-splitting basis, lowering the upfront cost to the writer. New technology has also made the cost of producing an audio book manageable for indie authors because everything is managed digitally. Technology like Kindle's Whispersync enables readers to switch between a-books and e-books without losing their place. As digital downloads and subscription models have brought down production costs and retail prices, more people are listening to books while they drive, exercise or simply relax. Audiobooks are being listened to on a variety of devices by people of all ages and today, sales of audio books are growing faster than any other format. Here as elsewhere, self-publishing and new technologies are changing everything. ![]() According to The Bookseller, only 7% of books have a corresponding audiobook. The assumption was that only older people and the reading impaired were interested in audio and it almost seemed like publishers looked down on the level of clientele who purchased audiobooks. Production, storage and shipping costs of creating tapes and CDs were high, and often books had to be abridged to fit within a tape or CD limit. In the past, audiobook rights fell under the heading of “mechanical and reproduction rights” and audio was an unappealing investment for trade publishers and indie authors. Self-Publishing Audiobooks: The Landscape You can find Soundwise here on their website or Facebook Page. Our thanks to Megan Morreale from Soundwise for contributions to this post. This is part one: the ultimate guide to self-publishing audiobooks. Over the next few months, the Alliance of Independent Authors AskALLi team will be covering various aspects of audio for authors, today, we're giving you an overview of what the landscape and industry looks like as well as the strategies you might employ to produce and distribute your audiobooks.
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